BYREIN Pop-up Berlin 2026 – MTC Modellbau Creates 8:1 Product Display Model for Exclusive Beauty Launch
On July 22 and 23, 2026, the beauty brand BYREIN celebrated its exclusive market launch with a stylish pop-up event at Torstraße 140, Berlin. Visitors experienced the brand’s minimalist aesthetic while discovering its signature products, including the Ceramide Lip Balm, along with carefully selected gifts and freshly prepared matcha.
For this exclusive event, MTC Modellbau® was commissioned to design and manufacture a premium 8:1 scale product display model of the BYREIN tube.
An Oversized Product Model That Captured Attention
Large-scale product models have become one of the most effective ways to attract visitors at exhibitions, retail spaces, and promotional events. The BYREIN tube was enlarged to an impressive 8:1 scale, transforming the product into a striking centerpiece while preserving its clean and minimalist design.
The model featured:
- Premium-quality surface finishing
- Highly accurate reproduction of the original product
- Precise proportions
- Professional automotive-grade paint finish
- Outstanding presentation for photography and social media
Product Display Models That Elevate Brand Experiences
Within the beauty and cosmetics industry, visual storytelling plays a vital role in building memorable brand experiences. Oversized product models naturally draw attention, encourage visitor interaction, and create highly shareable content across social media platforms.
The BYREIN pop-up in Berlin demonstrated how a carefully crafted display model can become one of the event’s main visual highlights and a favorite photo opportunity for visitors.
Custom Promotional Models for Global Brands
MTC Modellbau develops and manufactures bespoke product display models, promotional models, and exhibition models for companies across a wide range of industries. Whether for beauty, cosmetics, industrial products, architecture, or energy technology, every model is individually engineered and handcrafted to meet the client’s exact requirements.
Our expertise includes:
- Oversized product display models
- Exhibition and trade show models
- Functional demonstration models
- Architectural models
- Dioramas
- Brand activation displays
- Custom event installations
From highly detailed miniatures to impressive large-scale models, we manufacture display models in virtually any scale required.
A Successful Brand Activation for BYREIN
The custom-made 8:1 scale BYREIN tube model blended seamlessly into the minimalist design concept of the pop-up store and attracted significant attention throughout the two-day event.
Oversized display models are ideal for:
- Trade shows
- Product launches
- Retail openings
- Window displays
- Roadshows
- Marketing campaigns
- Social media productions
Your Partner for Premium Product Display Models
Whether you require oversized cosmetic products, packaging replicas, industrial equipment, or technical demonstration models, MTC Modellbau® designs and manufactures premium-quality display models for clients worldwide.
From the initial concept and engineering through prototype development and flawless finishing, every project is produced with exceptional craftsmanship and attention to detail.
If you are looking to showcase your brand with a unique product display model, our team will be pleased to help you develop a custom solution for your next exhibition, marketing campaign, or promotional event.